Ikea, a shop selling systems furniture popular in the more than 38 countries around the world, 211 million copies printed catalog each years. That's higher than 20 times the population of Sweden, home of the founder of Ikea. This is an impressive figure, but in today's digital age, customers need to experience more interesting, more attractive is the set list with a series of photo products. That is why research Ikea switched virtual reality technology to help smartphones, tablets and interactive displays the contents of the catalog is a better way.
When users scan device through these pages with attachments catalog of digital content, more features and new photos will appear on the screen. For example, when you see a shelf to get smart and scan through, you will see the layout inside the book, the dresser is placed like. Ikea representatives said that their catalog pages also allow devices to interact with 3D models, as well as video of the product manuals. Regarding the behavior of the atmosphere above catalog, Ikea design a digital class and on it will have "special characters" for users to scan and install compatible applications on IOS and Android. This is a very interesting way to help users choose to buy products easily and more fun.
According to Wired