Beats Electronics acquired 25% shares from HTC, took back control brand Beats

Beats Electronics acquired 25% shares from HTC, took back control brand Beats

In August last year, HTC has announced a new partnership with Beats Electronics, maker of the famous headphone technology Beats Audio on HP laptop and headphone line Beats by Dr.Dre. Yet the fact HTC has acquired 50% stake of the Beats Electronics and ownership Beats audio technology, which has been evident when the high-end smartphones such as HTC recently released One X, One S or One V are integrated Beats Audio technology. However, recent phone manufacturers from Taiwan have reported on the home page on the sale of the 25% stake for Electronics Beats, which formally ceded control of the brand Beats Audio previous owner. Specifically, HTC has sold half the shares to invest in its Electronics Beats for $ 150 million, which only holds 25% of the total shares of the Beats Electronics, although HTC is a party investors the company's biggest outside sounds.

After the acquisitions completed, Beats Electronics said the HTC phone line is still used proprietary audio technology of their party addition headset maker promises to continue to work with HTC on future products. Indeed on acquisitions is not too surprised by the high-end headphones with Beats Audio technology can not bring much profit as expected for HTC. In addition, with the Beats recently acquired streaming music service MOG, the company wants their own as well as determining the direction of the business strategy of its future.

According to TheNextWeb


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