Successful Facebook Advertisement Strategy

Today we know facebook is one of the effective platform for marketing and advertising. Every website wants to get connect with facebook and get their potential customers. Now facebook advertisement leaves all other advertisers and publishers behind and has become one of the most successful advertisement arena. Facebook is going after brand advertisers as their primary revenue channel, hoping to take dollars away from television advertisers as their share of the attention economy continues to increase. It appears that the strategy is a smart one as Facebook now accounts for 23 percent of all ad impressions in the United States. Contrast that with Google who accounts for 2.3 percent of impressions.

This was a strategy highlighted by Fred Vogelstein’s 2009 article about the “Great Wall Of Facebook“. The company has been incredibly effective at driving attention to their site, with users spending hours on the site every month. For Facebook that attention has translated into impressions, many of which still haven’t been monetized (there is plenty of unfilled homepage inventory).

While Facebook’s self-serve advertising platform has produced tremendous results, the company is still at the very beginning of their push for brand advertisers. With numbers like the one’s published by comScore today, there’s no doubt that the company should have no problem in attracting those advertisers as they now own one quarter of the impressions in the U.S.

Flash coming to iPhone, iPad and iOS Device

Apple said it clear that iPad and iPhone will not support Adobe Flash so now company has just started work on how flash works on iPhone and iPad devices to entertain their flash users and customers. So now Company found a solution to bringing Flash onto any iOS device, and yes, it was approved by Apple.

The startup company called Skyfire, has been working hard with Apple to bring a brand new browser to the mobile phone that supports Flash video. Skyfire will use a revolutionary technology that they have been developing for the past few months that downloads video onto their servers and converts the flash video into HTML5, which will then be streamed to your iOS device.

There wasn’t any mention on CNN if there is any delay between the conversion, but nevertheless, it is Flash video on your iPhone, iPod touch and iPad. There are some setbacks to the application however; Skyfire won’t be able to convert flash-based games or non-video content and of course you’ll have to use the Skyfire browser.

Skyfire’s CEO Jeffery Glueck said two or three websites have opted out of the technology, including Hulu, because of their business model to charge customers on mobile devices to play video.

Skyfire will be available for the App Store this Thursday at 9am and will sell for $2.99.

Google Instant Now on Mobile Devices

As we know Google have just launched its new search feature called Google Instant. Which is quite faster way of searching any thing in Google. So now Google introduces this facility of Google Instant in iPhone and Android mobile devices. Google Instant is now available on many U.S Mobile Devices.

According to the Google Blog, the Instant search option is presently on Android 2.2 devices, as well as iPhones and iPods running on iOS 4. As of right now, Google Instant is only available in English, although Google (Google) plans on adding more languages and bringing the service to other countries and devices.

In order to test out Instant's latest incarnation, one must tap the "turn on" link beneath the search box while visiting Google.com on a mobile device. Users are advised to wait for a bit and refresh the page if the "turn on" option isn't immediately visible.

Mobile Google Instant is similar to its desktop counterpart -- it offers a list predicting what users are searching for based on what they type. The first prediction's results will automatically appear on the screen. To access the remaining results, users just have to tap their fingers on the other listed predictions. If they press "enter" or the search button, the predictions will be skipped in favor of results that match the exact search terms.

The service, best designed to work on 3G and Wi-Fi networks, can also be enabled or disabled without causing users to leave the page they're on. All one needs to do is tap the "turn on" or "turn off" link.

Google Instant made its desktop debut in September, which is when a mobile sneak peek was also made available. By the end of the month, while in the midst of rolling out Instant to other countries, Google also added keyboard navigation to the service.

Check out this Demo video how Google Instant will Works on Mobile Device.