Media Decoder: Lights! Camera! Ahoy There!

DESCRIPTIONJames Brolin is directing a Web video series for Royal Caribbean International to showcase its newest ship, Allure of the Seas.

Another advertiser is clambering aboard the bandwagon of sponsoring original series of video clips that can be watched online.

The newest convert to the trend is Royal Caribbean International, which is behind a series of webisodes under the title “Ocean Views.” The videos will be available on March 14 on the Royal Caribbean Web site and the cruise line’s YouTube channel.

The online series is being created and produced by Mindshare Entertainment, part of the GroupM unit of WPP, and Generate LA. The videos will feature actors who will also direct the webisodes.

James Brolin will act in and direct a video called “Royal Reunion,” which tells the story of the many generations of a family taking a cruise on the newest Royal Caribbean ship, Allure of the Seas. Among the cast members are familiar faces like Dean Cain and Amy Yasbeck.

Jenny McCarthy will act in and direct a video called “The Allure of Love,” which also takes place on the ship; it is a comedic look at a star-crossed romance.

The Royal Caribbean webisodes typify another trend in online video, the increasing involvement of celebrities in such campaigns after early clips mostly used unknown actors.

Among the known quantities in recent Web series are the comedians Samantha Bee and Adam Carolla, the cook Paula Deen and baseball players like Albert Pujols.

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