Search Engine Marketing VS. Social Media Marketing - Effectiveness Comparison

Search Engine Marketing VS. Social Media Marketing (An Effective Strategy Comparison) 

Today we will discuss Why and How Search Engine Marketing and Social Media Marketing strategies are important and which strategy is more powerful as compare to each other SEM or SMM?. If someone is doing any kind of online business, there is no doubt that you will have to face heavy competition in the internet, it would be a challenging task for you to promote your product or business in the internet with heavy competition, you can see that millions of people are surfing internet every day and use many online services. It is very common for an internet marketer to promote his business actively in the internet and he always must be updated and provide latest and true information to their clients or customers then he can sustain in the online marketing. He must promote his business online with latest and good strategies.

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Google, Yahoo and Bing collaborate to form Schema.org

The three big internet companies and competitors of all time, Google, Yahoo and Bing have team up to create a unified project called Schema.org. Today it’s really rare to see three big rivals collaborate on a single project. The collaboration is a positive sign that even though Google and Bing are fighting for market share, they are able to put aside differences to help out the average consumer. Schema is a website which is all about how web developers and owners have to work on their website to gain more online identity on internet and on Search Engines.

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Yahoo, Zynga Joint Venture for Mafia Wars and Fish Ville Social Apps

The most famous Social Networking Apps Development company Zynga joins up with Yahoo! for the development of its most popular games on social networking websites and facebook called Mafia Wars and Fish Ville.

These aren’t the first Zynga games to make it to Yahoo! in the partnership between the two companies, but Mafia Wars is easily the biggest. In August, Zynga counted 45.5 million Facebook subscribers for Mafia Wars, with 6.6 million in September for FishVille.

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Yahoo Mail Integrated Facebook and Social Media Service

Social Networking is now become one of the effective way to connect with any website in easy way. So Now Yahoo! made this for their users to get connect with their favorite Social Network website within their Yahoo Mail service. Yahoo! has launched a new version of its free email service with better social media connectivity.

Users who elect to try Yahoo Mail Beta can view and share updates from Facebook and Twitter without leaving their Yahoo! in-box, according to WebProNews. There’s also an automatic slideshow feature that allows people to see photos and videos from sites like Flickr, Picasa, and YouTube from within their email messages. Other improvements include unlimited storage and better search functionality.

It’s interesting to watch Yahoo!’s strategy in social media as the company has always been much more a media than a technology company, unlike Google. Yahoo! had many social features of its own but has made the call to partner with others. While Yahoo! owns Flickr, YouTube belongs to rival Google, Facebook has ties with Microsoft and Bing, and Twitter is its own entity. Yahoo! is being smart by realizing that it needs to work with the leading applications, regardless of whether the company is a competitor in other ways.

It will be interesting to see whether Yahoo! users find the new email functionality helpful or whether it ends up being clutter. I use Gmail and I turned Buzz off after only a few days because I found it stressful having so many unread messages. I’ve also tried using Flock – like Firefox but with social media integration – as my web browser but I abandoned it because it was distracting.