HomeSony losses $ 312 million in Q1/2012 due to high restructuring costs
Sony losses $ 312 million in Q1/2012 due to high restructuring costs
Sony has just released a report on the business situation in the first quarter of fiscal year 2012. Accordingly, sales of 1515.2 billion yen the company is equivalent to 19.18 billion, up 1.4% over the same period last year. This growth is mainly the contribution of mobile products and group communications, a praiseworthy result of acquisitions and the establishment of Sony Ericsson Mobile Sony group. However, the company suffered a net loss of 24.6 billion yen, equivalent to USD 312 million. The reason for this is that the cost to serve the best One Sony is quite high, accounting for $ 143 million. Thus, the operating revenue of the company fell from $ 270 million in Q1 last year to just $ 79 million. Because of the yen higher prices coupled with the financial instability of the euro zone, has lowered its forecast operating profit this year from 2.29 billion to 1.66 billion USD. The array of Sony profitable business that is the imaging department, department equipment (including branches produce semiconductors and other components) and the music department with operating income in turn is 160 million, 202 million and 92 million. Sony said in the past quarter was the increase in demand for change camera lenses and specialized equipment. The new album of singers, bands such as One Direction, Carrie Underwood, Usher has also helped businesses profitable music company. Meanwhile, business groups about the game, home entertainment and mobile holes were at $ 45 million, respectively, 126 million and $ 356 million. Alone games division of Sony has seen a disappointing result with sales down 14.5%, and portable gaming model PS Vita does not do much to improve the dismal situation of PSP and PS3. Although the merger with Sony Ericsson has helped total revenue increasing array of mobile devices, but 139.2% higher acquisition cost plus world economic situation has created bad losses as mentioned above . Sony said it is a big effort in changing the structure to help the company profitable in the future. Hopefully Sony will soon recover its position in the market. According to Sony, the verge, EngadgetAnh: SlashGear ...
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