New York Times: Apple is discussing investing in Twitter

Apple is a lot of money and they just completed the acquisition of chip maker AuthenTec fingerprint sensor. Not disheartened, New York Times recently said that Apple may be invested hundreds of millions of dollars into the Twitter microblogging service, pushing Twitter's value to about $ 10 billion instead of 8.4 billion after the first call from last year. However, discussions between the two parties still undecided whether the negotiations have taken place in recent months. According to the New York Times, once this investment is Apple's attempt to penetrate the social networking market after failing Ping iTunes, Facebook is leaning toward Microsoft, and Google competitors build their own social network . Establishing a close relationship with more powerful and will help Apple create Twitter affects more people, especially the firm can understand and influence how users spend money and time . The move this partnership is also considered to realize that Tim Cook, Apple's CEO, said earlier that they "do not have to own a social network" but still need to "social" (need to be social). In addition, compared with 117 billion of cash that Apple are the several hundred million dollars not worth taking for Apple to think too much.   On the Twitter, Dick Costolo executives say they are a lot of money ($ 600 million) in the bank and therefore they do not need money. However, this does not mean Twitter does not need to deepen cooperation with Apple. A partnership will enhance the prestige and value of the company, increase user and tweet from the Mac OS and IOS users thanks to the convenience in downloading photos, maps and other information when integrated deep in the operating system. To express serious concern and his Twitter sent Vice President Kevin Thau work full time with the Apple in the process of negotiating this agreement. Source: NewYorkTimes ...